Modulhandbuch (Module manual)

M.184.4123 Start-up Business Model Development
(Start-up Business Model Development)
Koordinator (coordinator): Prof. Dr. Rüdiger Kabst
Ansprechpartner (contact): Lorena Stelzer (lorena.stelzer[at]
Prof. Dr. Sebastian Vogt (sebastian.vogt[at]
Prof. Dr. Rüdiger Kabst (kabst[at]
Credits: 10 ECTS
Workload: 300 Std (h)
Semesterturnus (semester cycle): WS
Studiensemester (study semester): 1-4
Dauer in Semestern (duration in semesters): 1
Lehrveranstaltungen (courses):
Nummer / Name
(number / title)
(contact time)
Status (P/WP)
(group size)
a) K.184.41231 / Start-up Business Model Development Vorlesung 60 Std (h) 220 Std (h) P
b) K.184.41232 / Start-up Business Model Development - Coaching Übung 20 Std (h) P
Wahlmöglichkeiten innerhalb des Moduls (Options within the module):
Empfohlene Voraussetzungen (prerequisites):

​The prerequisite is a start-up project of your own that is being supervised by TecUP/ garage33. Or a start-up idea that is approved by the TecUP/ garage33 coaches before the module starts. Before applying it is required to submit the confirming by a TecUP/ garage33 coach by a certificate.
Previous participation in the course “Start-up Engineering" is desirable but not necessary.

Inhalte (short description):

​The course takes place in cooperation with the TH OWL and start-up coaches (TecUP/garage33).
The course includes the following contents:
- Business model development and evaluation
- Analysis and evaluation of innovative business models
- Business model canvas
- Market positioning and market entry strategy
- Negotiation techniques, in particular the Harvard concept
- Motivating and convincing employees
- Convincing B2C and B2B customers
- Elevator pitch
- Investor pitches​

Lernergebnisse (learning outcomes):
Fachkompetenz Wissen (professional expertise):

​… will be able to develop, evaluate and iterate a business model according to the lean start-up method and to pitch to potential customers, partners and investors. They learn skills to develop, evaluate and validate innovative business ideas. ​

Fachkompetenz Fertigkeit (practical professional and academic skills):

​… are familiar with various presentation techniques (e.g. PowerPoint, flipchart, metaplan wall), their advantages and disadvantages and are able to prepare a presentation interactively. They use the Business Model Canvas to record business models, discuss suitable market positioning and identify the optimal market entry and growth strategy​.

Personale Kompetenz / Sozial (individual competences / social skills):

​… are familiar with the basics of communication psychology models and thus strengthen their communication skills. They are able to structure valid arguments, engage in critical discussions, and negotiate methodically and deliberately using the negotiation technique of the Harvard concept.​

Personale Kompetenz / Selbstständigkeit (individual competences / ability to perform autonomously):

​… will practice creating and giving start-up-specific business presentations, such as customer meetings, investor pitches and elevator pitches.​

Prüfungsleistungen (examinations)
Art der Modulprüfung (type of modul examination): Modulprüfung
Art der Prüfung
(type of examination)
a) Präsentation 5-10 minutes 40.00 %
b) Projektarbeit 5-10 pages 30.00 %
c) Projektarbeit 2-4 pages 30.00 %
Studienleistung / qualifizierte Teilnahme (module participation requirements)
Voraussetzungen für die Teilnahme an Prüfungen (formal requirements for participating in examinations)
Voraussetzungen für die Vergabe von Credits (formal requirements for granting credit points)
Die Vergabe der Credits erfolgt, wenn die Modulnote mindestens „ausreichend“ ist
Gewichtung für Gesamtnote (calculation of overall grade)
Das Modul wird mit der Anzahl seiner Credits gewichtet (Faktor: 1)
Verwendung des Moduls in den Studiengängen (The module can be selected in the following degree programmes)
M.Sc. IBS, M.Sc. BWL, M.Sc. International Economics and Management, M.Sc. Management, M.Sc. Management Information Systems, M.Sc. Taxation, Accountingand Finance, M.Sc. Winfo, M.Sc. Wirtschaftspädagogik, M.Ed. Wirtschaftspädagogik
Umfang QT (participation requirements):
Lernmaterialien, Literaturangaben (learning material, literature):
J. Görs & G. Horton: “The Founder’s Playbook”,
E. Ries: „Lean Startup“, Redline Verlag, 2017
A. Osterwalder (et al.): „„Business Model Generation“, Campus, 2011
G. Kawasaki: “The Art of the Start”, Vahlen, 2013
A. Osterwalder (et al.) “Business Model Generation”: Wiley, 2010
E. Ries: “The Lean Start-up”: Penguin, 10th edition, 2011
G. Kawasaki: “The Art of the Start 2.0”, Penguin, 2004
C. Anderson: “TED Talks: The official TED guide to public speaking: Tips and tricks for giving unforgettable speeches and presentations”, Houghton Mifflin Harcourt, 2018
Teilnehmerbegrenzung (participant limit):
10 Personen
Sonstige Hinweise (additional information):

​The language of the course is English and the number of participants is restricted to 10 students. Please check the lists provided by the faculty online.​Please note, that for registration an application is required (please send to The application should include a letter of motivation and the coaches' certificate.

  Zum Seitenanfang