Modulhandbuch (Module manual)

M.184.4130 Start-up Engineering
(Start-up Engineering)
Koordinator (coordinator): Prof. Dr. Rüdiger Kabst
Ansprechpartner (contact): Lorena Stelzer (lorena.stelzer[at]
Prof. Dr. Sebastian Vogt (sebastian.vogt[at]
Prof. Dr. Rüdiger Kabst (kabst[at]
Credits: 10 ECTS
Workload: 300 Std (h)
Semesterturnus (semester cycle): SoSe
Studiensemester (study semester): 1-4
Dauer in Semestern (duration in semesters): 1
Lehrveranstaltungen (courses):
Nummer / Name
(number / title)
(contact time)
Status (P/WP)
(group size)
a) K.184.41301 / Start-up Engineering Vorlesung 60 Std (h) 220 Std (h) P
b) K.184.41302 / Start-up Engineering - Coaching Übung 20 Std (h) P
Wahlmöglichkeiten innerhalb des Moduls (Options within the module):
Empfohlene Voraussetzungen (prerequisites):

​The prerequisite is a start-up project of your own that is being supervised by TecUP/ garage33. Or a start-up idea that is approved by the TecUP/ garage33 coaches before the module starts.
Before applying it is required to submit the confirming by a TecUP/ garage33 coach by a certificate. 

Inhalte (short description):

​​​​​​​​​The course takes place in cooperation with the TH OWL (Prof. Dr. Andreas Welling, Prof. Dr. Daniel Hunold; Tosca Albrecht) ​and start-up coaches (TecUP/garage33).

The course includes the following contents:
- The lean start-up method
- Disruption as a "game changer"
- Evaluation of customer needs by setting up and testing hypotheses through quantitative and qualitative surveys and target group analyses
- Definition of target groups
- Examination of the problem-solution fit
- Determining market potential and market research
- Competition analysis
- Value proposition canvas
- Creating a landing page and MVPs
- Communication of own ideas
- Analysis and discussion of other ideas
- Agile project management (Scrum, OKRs)​​

Lernergebnisse (learning outcomes):
Fachkompetenz Wissen (professional expertise):

​… will be able to develop a business idea according to the lean start-up method, identify customer needs and define target groups to evaluate and validate hypothesis, particularly value propositions​.

Fachkompetenz Fertigkeit (practical professional and academic skills):

​… learn how to develop a start-up according to the lean start-up method and recognize the importance of disruptive innovations. They acquire the ability to identify customer needs, define target groups and translate their assumptions into falsifiable business model hypotheses. They evaluate their own assumptions using empirical methods in order to check whether the problem-solution fit has been achieved.​

Personale Kompetenz / Sozial (individual competences / social skills):

​… learn to communicate their assumptions and solution ideas to third parties in an understandable way, both verbally and via electronic media.​

Personale Kompetenz / Selbstständigkeit (individual competences / ability to perform autonomously):

​… practise joint agile project work, self-organization in a team and the constructive analysis and joint discussion of start-up and business ideas. They learn strategies of gathering data, modeling and forming hypotheses, and conducting empirical analyses.​

Prüfungsleistungen (examinations)
Art der Modulprüfung (type of modul examination): Modulteilprüfungen
Art der Prüfung
(type of examination)
a) Präsentation 5-10 minutes 40.00 %
b) Projektarbeit 5-10 pages 30.00 %
c) Projektarbeit 2-4 pages 30.00 %
Studienleistung / qualifizierte Teilnahme (module participation requirements)
Voraussetzungen für die Teilnahme an Prüfungen (formal requirements for participating in examinations)
Voraussetzungen für die Vergabe von Credits (formal requirements for granting credit points)
Die Vergabe der Credits erfolgt, wenn die Modulnote mindestens „ausreichend“ ist
Gewichtung für Gesamtnote (calculation of overall grade)
Das Modul wird mit der Anzahl seiner Credits gewichtet (Faktor: 1)
Verwendung des Moduls in den Studiengängen (The module can be selected in the following degree programmes)
M.Sc. IBS, M.Sc. BWL, M.Sc. International Economics and Management, M.Sc. Management, M.Sc. Management Information Systems, M.Sc. Taxation, Accountingand Finance, M.Sc. Winfo, M.Sc. Wirtschaftspädagogik, M.Ed. Wirtschaftspädagogik
Umfang QT (participation requirements):
Lernmaterialien, Literaturangaben (learning material, literature):
J. Görs & G. Horton: “The Founder’s Playbook”,
E. Ries: „Lean Startup“, Redline Verlag, 2017
A. Osterwalder et al.: „Value Proposition Design“, Campus, 2015
E. Ries: “The Lean Start-up”: Penguin, 10th edition, 2011
T. Owens & O. Fernandez: “The Lean Enterprise”, Wiley, 2014
A. Osterwalder et al.: „Value Proposition Design“, Wiley, 2014
Teilnehmerbegrenzung (participant limit):
10 Personen
Sonstige Hinweise (additional information):

The language of the course is English and the number of participants is restricted to 10 students. Please check the lists provided by the faculty online.

Please note, that for registration an application is required (please send to The application should include a letter of motivation and the coaches' certificate.​

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