Modulhandbuch (Module manual)

M.184.5327 New Product Development “NPD” in OEM Industry - Functions, Processes and Collaboration of Core Departments in Product Creation + Application in an imaginary bicycle project.
(New Product Development “NPD” in OEM Industry - Functions, Processes and Collaboration of Core Departments in Product Creation + Application in an imaginary bicycle project)

Koordinator (coordinator):	Hon.-Prof. Dr. Jens Krüger
Ansprechpartner (contact):	Hon.-Prof. Dr. Jens Krüger (jens.krueger[at]daimlertruck.com)
Credits:	10 ECTS
Workload:	300 Std (h)
Semesterturnus (semester cycle):	SoSe
Studiensemester (study semester):	1-4
Dauer in Semestern (duration in semesters):	1

Lehrveranstaltungen (courses):
	Nummer / Name (number / title)	Art (type)	Kontaktzeit (contact time)	Selbststudium (self-study)	Status (P/WP) (status)	Gruppengröße (group size)
a)	K.184.53271 / New Product Development “NPD” in OEM Industry - Functions, Processes and Collaboration of Core Departments in Product Creation + Application in an imaginary bicycle project.		30 Std (h)	270 Std (h)	P
Wahlmöglichkeiten innerhalb des Moduls (Options within the module):
Keine

Empfohlene Voraussetzungen (prerequisites):
Zur Zeit sind keine Voraussetzungen bekannt. (No conditions are known.)

Inhalte (short description):
Imagine you face the job of being the project leader for a project which wants to develop a new car, washing machine or bicycle. Now you need to understand at least the basics of each sub-project leader's job. Your challenge is to understand the following: The tasks of all required line functions in a nice overview The complex connection of all these processes. If this makes you curious feel invited to continue reading: Inspired by industry's practices, this module provides an overview of hands-on process modeling and the content work of line functions in product projects. The goal of the module is to bring all these topics together for a comprehensive understanding of the product development process. Our modern society is based on an almost uncountable number of “things" which get created in industry. The procedure to design all these products and to produce them in mass-production follows more or less always the same pattern. It is a complex cooperation between many line functions inside a company and as well between companies which means supplier integration. Of course, there are differences between industries such as Chemistry, Automotive, Medicine etc., but the main paradigm is very similar. For an intuitive understanding, this seminar will focus on everyday products such as pens, screwdrivers, printers, washing machines, automobiles, computers, planes and take a “new bicycle project" as an example for exercise purpose. The Program: The seminar starts with providing an understanding of business process modeling. Define: a) process and b) model à c) merge both: process model Organization versus Roles Stage Gate Model Excurse: The meaning of language and business process objects as institutional facts The second part focuses on understanding how an integrated product creation process works: Four paradigms need to be discussed: Stairs model Requirements engineering, Working with suppliers, Defining the production, All these 4 paradigms get combined and out of this a high-level, cross-functional time schedule for product creation gets derived. Part three dives into the work which the different line functions must do along the high-level plan. Project lead R&D Manufacturing Logistics Purchasing Aftersales Finance Quality Sales Thesis: Participants of Master phase: For the topics 1a-d, 2a-e and 3a-I a list of leading questions is available. Following these questions a thesis shall be created, deep diving into the topics and explaining them. Additionally for participants of Master phase (for bachelor students optional if wanted) Imagine a virtual company producing classic bicycles. They want set-up a project for an electric bicycle. è Transfer the theoretical part of your thesis to the operative eBicylce project.

Inhalte (short description):

Imagine you face the job of being the project leader for a project which wants to develop a new car, washing machine or bicycle. Now you need to understand at least the basics of each sub-project leader's job. Your challenge is to understand the following:

The tasks of all required line functions in a nice overview

The complex connection of all these processes.

If this makes you curious feel invited to continue reading:

Inspired by industry's practices, this module provides an overview of hands-on process modeling and the content work of line functions in product projects. The goal of the module is to bring all these topics together for a comprehensive understanding of the product development process.

Our modern society is based on an almost uncountable number of “things" which get created in industry. The procedure to design all these products and to produce them in mass-production follows more or less always the same pattern. It is a complex cooperation between many line functions inside a company and as well between companies which means supplier integration. Of course, there are differences between industries such as Chemistry, Automotive, Medicine etc., but the main paradigm is very similar. For an intuitive understanding, this seminar will focus on everyday products such as pens, screwdrivers, printers, washing machines, automobiles, computers, planes and take a “new bicycle project" as an example for exercise purpose.

The Program:

The seminar starts with providing an understanding of business process modeling.

Define: a) process and b) model à c) merge both: process model

Organization versus Roles

Stage Gate Model

Excurse: The meaning of language and business process objects as institutional facts

The second part focuses on understanding how an integrated product creation process works:
Four paradigms need to be discussed:

Stairs model

Requirements engineering,

Working with suppliers,

Defining the production,

All these 4 paradigms get combined and out of this a high-level, cross-functional time schedule for product creation gets derived.

Part three dives into the work which the different line functions must do along the high-level plan.

Project lead

R&D

Manufacturing

Logistics

Purchasing

Aftersales

Finance

Quality

Sales

Thesis:

Participants of Master phase:

For the topics 1a-d, 2a-e and 3a-I a list of leading questions is available.

Following these questions a thesis shall be created, deep diving into the topics and explaining them.

Additionally for participants of Master phase (for bachelor students optional if wanted)

Imagine a virtual company producing classic bicycles.
They want set-up a project for an electric bicycle.
è Transfer the theoretical part of your thesis to the operative eBicylce project.

Lernergebnisse (learning outcomes):

Fachkompetenz Wissen (professional expertise):
Studierende... Students will understand… the paradigmatic way of product creation in OEM industry, including key methods such as process modeling and an idea of the focus of project management. the fundamentals of line function work and processes in industry. key industry concepts like stage-gate models, supplier integration, and high-level cross-functional time schedules. how to present their own research results convincingly.
Fachkompetenz Fertigkeit (practical professional and academic skills):
Studierende... Students will be able to… use the learned content when stepping into industry and work in new product creation projects. transfer the abstract product creation process to an application such as the creation of everyday products like an eBicycle. synthesize paradigms like requirements engineering, supplier collaboration, and production planning into a coherent product development strategy. develop a project plan considering the roles of suppliers and the needs of different departments (e.g., finance, aftersales, quality).
Personale Kompetenz / Sozial (individual competences / social skills):
Studierende... can apply various research methods and presentation techniques for the preparation of independent theses, in particular as training for the preparation and presentation of the Master's thesis. are able to give students well-structured, critical and constructive feedback. actively accept critical-constructive feedback and successfully implement it to further develop their seminar paper.
Personale Kompetenz / Selbstständigkeit (individual competences / ability to perform autonomously):
Studierende... can write scientific papers according to the usual scientific standards. examine product creation processes in industries independently. carry out initial research work independently and continuously develop and improve it with feedback. present, defend, and discuss their results in a scientific way.

Prüfungsleistungen (examinations)
Art der Modulprüfung (type of modul examination): Modulabschlussprüfung
	Art der Prüfung (type of examination)	Umfang (extent)	Gewichtung (weighting)
a)	Präsentation	60 minutes	35.00 %
b)	Hausarbeit	30 pages	65.00 %

Studienleistung / qualifizierte Teilnahme (module participation requirements)
Nein

Voraussetzungen für die Teilnahme an Prüfungen (formal requirements for participating in examinations)
Keine

Voraussetzungen für die Vergabe von Credits (formal requirements for granting credit points)
Die Vergabe der Credits erfolgt, wenn die Modulnote mindestens „ausreichend“ ist

Gewichtung für Gesamtnote (calculation of overall grade)
Das Modul wird mit der Anzahl seiner Credits gewichtet (Faktor: 1)

Verwendung des Moduls in den Studiengängen (The module can be selected in the following degree programmes)
M.Sc. IBS, M.Sc. BWL, M.Sc. International Economics and Management, M.Sc. Management, M.Sc. Management Information Systems, M.Sc. Taxation, Accounting and Finance, M.Sc. Winfo, M.Sc. Wirtschaftspädagogik, M.Ed. Wirtschaftspädagogik

Umfang QT (participation requirements):

Lernmaterialien, Literaturangaben (learning material, literature):

Teilnehmerbegrenzung (participant limit):
Keine

Sonstige Hinweise (additional information):
It is expected that students bring some flexibility into participating in this seminar. The coordinator, Prof. Dr. J. Krueger, has more than 20 years of experience in process and project management in the automotive industry – however, this is the very first time to bring all these experiences into a comprehensive and methodological view. The idea is to elaborate jointly the product creation process and try to apply it hands on the idea of developing an electrical bicycle. Participating students agree to provide their thesis / presentation to be partially used in a potential publication. Following the lectures, a list of topics will be distributed for the participants. Each student can choose their own topic (for seminar thesis and presentation). One student = one thesis (Each topic will be assigned to only one student)

Sonstige Hinweise (additional information):

It is expected that students bring some flexibility into participating in this seminar. The coordinator, Prof. Dr. J. Krueger, has more than 20 years of experience in process and project management in the automotive industry – however, this is the very first time to bring all these experiences into a comprehensive and methodological view. The idea is to elaborate jointly the product creation process and try to apply it hands on the idea of developing an electrical bicycle. Participating students agree to provide their thesis / presentation to be partially used in a potential publication.

Following the lectures, a list of topics will be distributed for the participants.
Each student can choose their own topic (for seminar thesis and presentation).
One student = one thesis (Each topic will be assigned to only one student)

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